The Project:To re-imagine, reinvent and revolutionize the experience of shopping for new automobiles. (with a special emphasis on dealerships).
Methodology & Goal • The Team

Planning & Design:A comprehensive conceptual business strategy along with a bundle of supporting design concepts and services was developed.
Strategy • Design • Justifications • Implementation

Individual Contribution:Three main ideas proposed and developed by me include
1. Electronic Price Sticker {1}{2}
2. Brochure Printer {1}{2}
3. myUnitedAuto Website {1}{2}
(click on {1} & {2} to view pdf's)

User-scenarios to demonstrate implementation of design concepts were scripted by me. The Strategic Initiatives were identified by me as well.