Results
Using factor analysis in SPSS, the nine attributes (protein content, carbohydrates, nutrition, taste, smell, consistency, satisfaction, variety and value for money) were reduced to two or three factors to be represented on a perceptual map.
Segment 1: Three major factors - Health (protein, nutrition, consistency, satisfaction), Sensory (taste, smell) and Other (carb, variety) explained 77% of the variation in the data.
Segment 2: Two major factors - Health (protein, nutrition, satisfaction) and Sensory (taste, smell) explained 90% of the variation in the data.

Perception Maps
Segment 1

H vs S | S vs O | H vs O

Segment 2

H vs S
Market share is estimated to be 33%. We have a great product !