Conceptual Prototyping: Current design methodology recognizes a shift from designing objects to designing experiences. Many interactions today involve technology and information. Objects and environments are being designed to facilitate these interactions, but it is the user experience that is considered the end result of the design process.

In order to go beyond mere functionality and begin testing user-experience when developing new products, new methods are being developed, including archetypal prototyping. This method identifies the main concepts behind end user-experience and tests the ideas to help inform the design process.

The Prototype: A prototype was developed to test the real-time two-way video-conferencing feature of the concept of the IPad.

The Prototype
Testing Storyboard
Questions and Topics
Conclusions